Hojicha latte is one of the fastest-growing drink items in US specialty cafes. If you are looking for powdered hojicha wholesale from a direct Japanese source — with full origin transparency and consistent quality — this guide is for you.
Hojicha contains roughly one-fifth the caffeine of matcha. It is the ideal afternoon or evening drink — and a genuine alternative to coffee for caffeine-sensitive customers.
What Is Hojicha Powder?
Hojicha (焙じ茶) is Japanese green tea roasted at high temperature — typically 170–200°C. The roasting transforms the leaf's flavor completely: chlorophyll breaks down, catechins reduce, and new aromatic compounds (primarily pyrazines) are created. The result is a warm, toasty, low-caffeine tea as versatile as coffee for cafe applications.
Powdered hojicha grinds the roasted leaves into a fine powder — instantly mixable for lattes, ice cream, baked goods, and confectionery with no steeping required.
Why Hojicha Is Booming in the USA
- Low caffeine: Approximately one-fifth that of matcha — ideal for afternoon and evening menus
- Approachable flavor: Roasted, nutty, caramel notes familiar to coffee drinkers
- Visual appeal: Deep amber color is distinctive and highly photogenic
- Menu diversification: As premium matcha tightens in supply, cafes are adding complementary Japanese tea options
What Makes waka matcha Hojicha Different
Own farm in Nara
Our hojicha starts with tea leaves grown at our own farm in Nara's Yamato highland. The high-altitude terroir — mineral-rich mountain soil, clean spring water, dramatic day-night temperature swings — produces leaves with exceptional base flavor before roasting. Better raw material means better hojicha.
Artisan roasting, not industrial
Roasted in small batches by hand. The artisan monitors heat by sound and aroma, adjusting time and temperature based on the specific characteristics of each harvest. Industrial roasting applies uniform parameters regardless of the leaves — our method treats each batch as unique.
Cafe Applications
| Application | Amount | Notes |
|---|---|---|
| Hojicha latte (hot) | 4–5g per 200ml milk | Whisk with 30ml hot water first, then add steamed milk |
| Hojicha latte (iced) | 5g per serving | 5g + 50ml water concentrate, pour over ice + milk |
| Ice cream / gelato | 15–25g per kg base | Pairs well with vanilla and caramel bases |
| Baked goods | 10–20g per 100g flour | Cookies, financiers, pound cake |
| Confectionery | Contact us | Chocolate, ganache, mochi |
Free samples available for all serious wholesale inquiries. Please include your business name, intended application, and estimated monthly volume.
Subject: Hojicha Wholesale USA
